About us
Where Science Meets Soul, and Jewellery Finds Meaning
Founder & Visionary
Sadaf Tafazoli
I’m Sadaf Tafazoli, a certified gemologist, diamond specialist, and jewellery designer. My journey into the world of gemstones began not just from a professional path, but from a deep curiosity for the natural beauty that lies beneath the surface. Over the years, I trained in gemological and diamond grading laboratories, where I learned to read the silent language of stones—clarity, structure, light.
But beyond science, what drew me in was the emotional depth jewellery can hold. I’ve always believed that jewellery isn’t just something you wear—it’s something you feel. It tells a story, marks a memory, and sometimes even becomes a part of who we are.
Our Belief — Jewellery With Intention
To us, jewellery isn’t an accessory. It’s a form of expression—intimate, symbolic, and timeless. That’s why our process starts by listening. We take time to understand your story, your style, and what truly matters to you.
The result is jewellery that speaks—not loudly, but clearly. Pieces that align with who you are, and quietly hold space for memory, connection, and emotion.
Our Craft — Precise, Thoughtful, Enduring
Every piece we produce reflects careful craftsmanship. From initial sketches to the final polish, we work closely with expert artisans who combine technical mastery with artistic sensitivity. While techniques may evolve with technology, our standards remain rooted in respect—for materials, for craftsmanship, and most importantly, for the person who will wear the piece.
The Experience
We want your experience with us to feel as personal as the piece you take home. From consultation to completion, we are here to listen, guide, and co-create something honest and memorable. You’re not just buying jewellery. You’re carrying a moment, a story, and a part of yourself.
Custom Jewellery — Made for You
Some stories deserve a one-of-a-kind form. That’s why we offer custom design services—for engagement rings, personal gifts, or meaningful keepsakes. Whether you come with a clear idea or a feeling you can’t yet put into words, we’re here to help shape it into something lasting.
A Quiet Kind of Luxury
Sadaf Tafazoli Jewellery is more than a brand. It’s a reflection of what we believe: that luxury doesn’t have to shout. It can be quiet, intentional, and full of meaning.
We invite you to discover pieces that feel like they were always meant for you—because perhaps, they were.